Whether it’s their first enquiry, the day of the shoot or the day they receive their beautiful prints, every interaction with your client shapes their impression of you and your brand.  Here’s a straightforward process to analyse and improve your client experience, step by step. 1. Understand the customer journey Start by listing all the steps your clients take when working with you — their initial enquiry, the booking, your pre-shoot communications, the shoot itself, and product selection and delivery. Any others? Identify the key moments and To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the To View More >>

If you build your business on In-Person Sales, you have a huge advantage over competitors who can't — or won't — do the same. Online is great to get your name out there, great to sell prints to friends and family, fantastic for high volume, low price print sales … but, for high-end sales, getting face-to-face with your clients, in your studio, is best. In future posts, we'll talk more about sales strategies. This post is just about the benefits of buying Studio Boxes in bulk, by which we mean carrying your own stock of mats and boxes in To View More >>

How many Images should I include in my album? We get this question on a day-to-day basis and it’s always tricky to answer. How big is the album? What’s your style? Do you like big images or lots of white space? Do you have a story to tell? But we understand that photographers do need to guide their clients. Submitting 300 images for an 8x8 album just won’t work. Sometimes you’ll have thousands of shots from an event and your first challenge will be selecting the hundred or so to go in the album! So here’s the guide our designers use when creating album layouts. Just To View More >>

Continuing on from Katherine’s first post, 'Why Albums?', Katherine has a few more tips about how she educates her clients about printing, and some advice for photographers who might just be starting to offer albums in their packages. How do you educate your clients about the importance of printing, rather than leaving photographs on a USB? An album really is a personal preference, so I try not to push them on my clients, but now I have over 50% of my couples order albums, I love to know they will treasure these for 30, 40 maybe even 50 years! I talk about and To View More >>